Fun, Innovative Company Seeks Marketing Coordinator

Prime Party LLC is a dynamic and innovative party, costume, and gifting company. We are passionate about delivering exceptional custom-designed and manufactured products and experiences to our customers. We seek a talented and motivated Marketing Liaison to join our team and help us drive our marketing efforts to new heights. Responsibilities: As a Marketing Liaison at Prime Party LLC, you will play a crucial role in our marketing strategy by managing various aspects of our marketing initiatives, including: SEO Mastery: • Conduct in-depth keyword research to identify target keywords and phrases. • Create high-quality blog content that is SEO-optimized to improve search engine rankings. • Develop and execute strategies for building inward links to increase website authority. • Enhance Product Detail Pages (PDP) to maximize conversion rates and user experience. Amazon Listing Optimization: • Optimize Amazon product listings by incorporating relevant keywords and compelling product descriptions. • Improve Product Detail Pages (PDP) to enhance customer shopping experience. • Streamline store navigation to ensure a seamless customer journey on Amazon. Social Media Management: • Manage and maintain active profiles on all Meta Platforms (Facebook, Instagram), Pinterest, and TikTok. • Create and curate engaging content for regular posts to increase brand awareness and engagement. • Monitor and analyze social media performance metrics to refine strategies for maximum reach and impact. Marketing Calendar and Email Cadence: • Develop and maintain a marketing calendar to plan and coordinate marketing campaigns and activities. • Create and manage an email marketing cadence with the customer file to nurture leads, retain customers, and drive conversions. Collaboration with Internal Creative and Licensors: • Work closely with internal creative teams to develop marketing materials and assets. • Facilitate product submissions and SKU routing with licensors to ensure timely product launches and updates. Etsy PDP Listings and Search Optimization: • Manage and optimize product listings on Etsy, including keyword research and PDP enhancements. • Manage and analyze marketing spend. • Implement strategies to improve search visibility and ranking on Etsy's platform. Additional Functions: • Market Research: Stay up-to-date with industry trends, competitor activities, and consumer preferences to inform marketing strategies. • Reporting: Generate regular reports on the performance of marketing campaigns and initiatives, providing insights and recommendations for improvement. • Budget Management: Assist in managing marketing budgets and tracking expenses. • Vendor and Agency Coordination: Collaborate with external vendors and marketing agencies as needed. • Responding to customer inquiries Qualifications: • Bachelor's degree or relative experience in Digital Marketing Communications. • Proven experience in SEO, content creation, and keyword research. • Social media management. • Familiarity with Amazon's platform and Etsy marketplace. • Strong analytical skills and the ability to interpret data to make data-driven decisions. • Excellent written and verbal communication skills. • Highly organized, self-motivated, and able to work independently. • Creative thinker with a passion for marketing and staying up-to-date with industry trends.